Searching "parents shaming kids" on YouTube will turn up a slew of videos showing parents using public shaming and embarrassment as a form of discipline against their misbehaving children.
This viral video below shows a father reading aloud a Facebook post his daughter wrote complaining about her parents making her do chores. It has garnered more than 40 million views.
The video quickly went viral online, amassing more than 10 million views and 300,000 shares in just days.
In another viral video, a Denver mom makes public an interaction with her 13-year-old daughter after discovering she had posted racy photos online and pretended to be 19 years old.
“She watches Disney Channel,” the mom said to the camera. “She has a bedtime..." Her daughter is shown standing beside her crying.
But regardless of the intent, cyber shaming children as a means of discipline has become a controversial topic, with some saying parents are taking it too far.
A Florida father decided to take a stand against publicly shaming kids online by posting a video that appeared to show him preparing to shame his son by shaving his head, but just as he lifts the buzzer to his son's head, the two embrace in a hug.
The father, Wayman Gresham, goes on to oppose shaming. The video has been viewed more than 18 million times - and counting - and thousands of people have shown support for Gresham through comments.