Wawa has always nimbly walked that line between sticking to its roots and innovating at the deli counter.
On top of the paninis and breakfast wraps that have filled out the menu over the past couple of years, Wawa has also looked for ways to keep things fun. In the summer of 2016, they hyped up a mystery hoagie on Snapchat that turned out to be a new roasted chicken variation. It was anticlimactic, but whatever.
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Not everything works. May the ciabatta melt rest in peace, for example, despite some valiant attempts to revive it.
As we approach 2018, Wawa is rolling out a brand new line of sandwiches — flatbreads — that should be a solid bet for a while to come.
The beloved convenience giant announced Monday that it's officially making flatbread sandwiches, including three pre-set varieties and the option to customize your own.
"Made with the freshest ingredients, topped off with mouthwatering spreads, tucked into bread that has parmesan baked right in – our new Flatbreads are bound to take you someplace good!" says a promotional landing page at Wawa's website.
That's right, parmesan baked in.
Here are the three featured flatbread sandwiches:
Santa Fe Chicken: "Savor the flavor of the southwest! Try tender chicken, tasty cheddar, pico de gallo, spinach, and tomatoes, finished off with chipotle sauce for a little kick of spice."
Chicken Club: "For that down-home taste, try roasted chicken, Applewood smoked bacon, provolone, spinach, and tomato, surrounded by tangy ranch dressing."
Tuscan Turkey: "Escape to the rolling hills of Italy! Enjoy oven-roasted turkey, provolone, spinach, and cucumbers, topped with rich sun-dried tomato spread."
If you can hardly contain yourself, go ahead and order one in advance on your phone.