It looked like a normal day of production at the D.G. Yuengling & Son brewery in Pottsville on Wednesday, but there was something different about the Pennsylvania beer being packaged on the line.
Yuengling, the oldest brewery in the United States, is getting a new look, and for the first time Wednesday, cans of the brewery's iconic Traditional Lager were being filled and packaged in containers emblazoned with with the beer's new logo.
All three beer varieties will be available with their new looks in Pennsylvania in April.
PhillyVoice took a trip to Pottsville, where Yuengling's two Pennsylvania breweries pump out 80,000 cases of beer daily. We saw the new design debut on the cans of the Traditional Lager as it rolled off the production line.
Experience some of what we saw of America's oldest brewery below: from the tunnels below the brewery to its warehouse of freshly-canned beers.
Thom Carroll/PhillyVoicePhillyVoice visited the D.G. Yuengling & Son brewery in Pottsville, Pennsylvania on Wednesday, March 15, 2017. It was the first day Yuengling was packaging its Traditional Lago in cans and packaging with redesigned logos and graphics.Thom Carroll/PhillyVoiceA section of a brick wall that was constructed to block off access to a tunnel below the Yuengling brewery in Pottsville is a relic of the Prohibition era.Thom Carroll/PhillyVoiceThe tunnels below the Yuengling brewery in Pottsville formerly were used for temperature-controlled storage during the time before refrigeration.Thom Carroll/PhillyVoiceCans zip around a maze of conveyor belts at D.G. Yuengling & Sons brewery in Pottsville, Pennsylvania.Thom Carroll/PhillyVoiceA rotary can filler pours Traditional Lager into cans.Thom Carroll/PhillyVoiceCans are rinsed after being filled with beer.Thom Carroll/PhillyVoiceOnce the filled cans are sealed, they pass through the tunnel pasteurizer, which removes any live yeast or bacteria in the product.Thom Carroll/PhillyVoiceA machine assembles boxes around freshly canned beers featuring the new Traditional Lager logo design.Thom Carroll/PhillyVoiceCases of Yuengling Traditional Lager are boxed on the production line at the Pottsville, Pennsylvania, brewery on the first day of canning with the redesign look on Wednesday, March 15, 2017.Thom Carroll/PhillyVoiceA warehouse full of freshly-canned beers.Thom Carroll/PhillyVoiceCases of Yuengling Light, one of three beers to receive a logo redesign, are stacked in the brewery's warehouse.Thom Carroll/PhillyVoiceVice President of Operations Jennifer Yuengling.Thom Carroll/PhillyVoiceDowntown Pottsville, Pennsylvania, is seen above on Wednesday, March 15, 2017.