A detailed explanation of the march's purpose has been posted online. Their primary demands are:
- Fully funded, democratically controlled schools
- $15/hr minimum wage and the right to form unions
- A fully empowered, independent police review board and an end to "Stop and Frisk."
The rally will begin at 1:30 p.m., starting at 440 N. Broad Street and continuing around City Hall before finishing at 6th and Market Streets.
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The coalition of organizations that have organized the march are working under the name MLK D.A.R.E., which stands for MLK day of Action, Resistance and Empowerment. Organizers are using the hashtag #ReclaimMLK to raise awareness of the event on social media.
For those interested in participating, volunteering, or donating to the march's fund, further information is available from POWER Philadelphia.