June 30, 2024
A major fashion trend so far this year is "coastal cowgirl" — involving suede, denim, leather, cowboy hats and cowboy boots — and a Western-inspired clothing brand has arrived in Pennsylvania just in time for style enthusiasts to embrace the trend.
Tecovas opened its first store in the Northeast last week, inside the King of Prussia Mall.
MORE: Netflix House plans to open at the King of Prussia Mall in fall 2025
With 457,000 followers on Instagram and famous fans like actor Glen Powell, Austin-based Tecovas is a fast-growing Western wear retailer. It was founded in 2015 and now has 35 stores including its first Pennsylvania location.
Tecovas is known for its cowboy boots and hats, but the retailer also offers jeans, shirts, outerwear and accessories. Like with the other Tecovas locations, the King of Prussia store will offer personalized leather stamping, boot shines, boot stretching, leather and hat branding, and complimentary beverages including sparkling water and local beers.
The Tecovas store is located on Level 2 of the Plaza in the King of Prussia Mall, between Nordstrom and FP Movement. It is open Monday through Thursday from 10 a.m. to 8 p.m., Friday through Saturday from 10 a.m. to 9 p.m., and Sunday from 11 a.m. to 6 p.m.
Follow Franki & PhillyVoice on Twitter: @wordsbyfranki
| @thePhillyVoice
Like us on Facebook: PhillyVoice
Have a news tip? Let us know.