July 20, 2018

Take Your Parent to Play Day is new holiday in the Lehigh Valley

Family-friendly attractions are offering discounts to encourage a day of play in the middle of the work week

By Sinead Cummings
PhillyVoice Staff

Courtesy of/Discover Lehigh Valley

Crayola Experience is located in Lehigh Valley.

Discover Lehigh Valley and Crayola Experience have partnered to create Take Your Parent to Play Day, a twist on Take Your Child to Work Day.

On Wednesday, Aug. 1, nearly two dozen Lehigh Valley attractions – including Dorney Park & Wildwater Kingdom and the Lehigh Valley Zoo – will offer discounts to encourage parents and kids to spend the day together.

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A study conducted by OnePoll and Crayola Experience found that six in 10 parents fear they’re not making enough family memories with their children.

“We hope this new holiday is a great excuse for [families] to experience something new and make a memory in the process," said Alicia Quinn, Discover Lehigh Valley strategic brand manager.

And if you really can't take off Aug. 1 for Take Your Parent to Play Day, many of the participating attractions' discounts will last beyond Labor Day.