Apart from shoveling out driveways and cars, or going sledding, most people affected by this weekend's monster blizzard likely did everything they could to avoid the stinging cold and the terrible sensation that comes with wet socks.
Not so for several swimmers in the region, who decided to prove their toughness Saturday by literally diving head first into massive piles of snow.
The first act of sheer madness comes from a Shippensburg Area Senior High School swimmer whose brave feat quickly went viral on Twitter and Instagram.
Elsewhere, in West Virginia, a pair of WVU men's swimmers took on a similar challenge.
If this gives them the mental edge they need to triumph at next month's Big Ten Championship, all the power to them.
If this helps them gain a mental edge for next month's Big Ten Championship, all the power to them.