Newlyweds Steve and Laura Mulligan needed to pick up a few decorations to celebrate their first Christmas as a married couple.
Laura knew just the place to pick up scores of inexpensive holiday decorations – Kindy's Christmas Factory Outlet, a South Philly staple.
That's how the Northeast Philadelphia couple found themselves standing in an aisle of holiday lights Friday morning, examining the varied possibilities to adorn their Christmas tree.
- RELATED STORIES
- Black Friday sales off to slow start
- WATCH: Black Friday shoppers get physical
- Why are shoppers so aggressive on Black Friday
"Our parents gave us one of their old fake trees," Steve Mulligan said. "Now, we're trying to get all the ornaments and lights. It seems like we can tackle that right here. Everything's here. It's a bit of a hike, but it's worth it."
Kindy's, a family-owned business located in the heart of South Philadelphia, has served for decades as a destination point for anyone looking to spruce up their home for the holidays. For many, a trip to Kindy's becomes something of a family tradition.
"I always come to Kindy's for something – garland, icicles, whatever," said Cassie Berry of Philadelphia. "Christmas is hard as it is. They try to make it easier and sufficient."
Kindy's Christmas Factory Outlet offers shoppers an array of stockings and other holiday decorations. (John Kopp / PhillyVoice)
Shoppers rushed, swarmed and maybe even pushed their way through retail stores across the region Friday, an aggressive pursuit of the best deals on the hottest holiday gift items. But at Kindy's, the unofficial start to the holiday shopping season began with a calm – and more festive – atmosphere.
Dozens of shoppers casually traversed the popular outlet, a warehouse packed with a wide array of holiday decorations. Christmas balls, lights, ornaments, wreaths, garlands, stockings and bows line the aisles. There are plenty of fake trees and outdoor ornaments, too.
"We look at all the stuff," said Frank Orlando of South Philadelphia. "They have very nice stuff in here."
Kindy's opened 35 years ago as part of Brite Star Manufacturing Company, selling tinsel garland, icicles, light sets and ornaments in a portion of the company's warehouse. It initially operated throughout the year, but the owners later decided to operate during the holiday season.
The factory warehouse gives the manufacturing company a better idea of what items are popular, owner Judy Kinderman said. Over the years, she has witnessed all sorts of crazes, many of which are cyclical.
"Some years multi-colored lights are all the rage," Kinderman said. "Then they become less popular and it's clear lights for years. Then, all of a sudden, people will be back with multi-colored lights."
Kinderman said recent trends are focused on interior decor. Tinsel, garland and icicle sets are as popular as ever, she said. Multi-colored LED lighting also is a hit.
"Traditional Christmas is very popular again," Kinderman said. "It's back in vogue."
Ornaments dangle from hangers at Kindy's Christmas Factory Outlet, a South Philadelphia staple known for its wide range of holiday decorations. (John Kopp/ PhillyVoice)
Cassandra Williams considered purchasing multi-colored lights for her tree, saying she always liked the way they looked. The Philadelphia resident was shopping at Kindy's for the first time. Her mother and sister, veteran Kindy's shoppers, had taken her out.
"I'm looking around now trying to see what's what," Williams said. "It's reasonable. I'm interested in the lights for my tree. My mom and sister are looking for something particular. They have a yard and want to put up stuff. It's nice here."
Kindy's offers shoppers a different Black Friday deal each year. This year, shoppers who spent at least $50 received a free wreath.
The store also offered face painting for children and a trip through Enchanted Land, a holiday attraction comprised of more than 100 mechanical figures. The attraction previously was housed for decades at G-Boys in Marlton, New Jersey.
Santa Claus is expected to appear at Kindy's on Saturday.
"We're a staple in South Philly," Kinderman said. "But it's great when we get people from distances. And people do travel. We get people from all over Pennsylvania and New Jersey."