The company Superfly has organized a virtual concert happening Saturday with proceeds from the event going to the Accion Opportunity Fund, a nonprofit aiding small businesses owned and operated by minorities.
Musical guests include 2 Chainz, T-Pain, Leon Bridges, Lauryn Hill, Brandi Carlile and Nathaniel Rateliff, with host DJ Jazzy Jeff. They'll each perform live from different small businesses that are important to them.
T-Pain will be live from Knotzland in Pittsburgh, Pennsylvania, and DJ Jazzy Jeff will be performing from Out of the Ordinary Catering in Middletown, Delaware.
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The virtual event, called "Small Business Live," will take place from 4 to 10 p.m. It will be live-streamed on TikTok, YouTube, Instagram, Facebook, Twitch and Twitter.
Viewers are encouraged to donate by texting "SmallBiz" to 707070, or by making a donation online.
All proceeds will be donated to the Accion Opportunity Fund to provide grants to the small businesses hit hardest by COVID-19, with a focus on those run by women and people of color.
"Three and a-half million small businesses are currently at risk of permanent closure due to COVID-19, with a disproportionate number of them being minority-owned," Rich Goodstone, co-founder of Superfly, said in a statement. "We look forward to raising the profile of this issue by showcasing amazing music performances and the stories of small businesses across America that urgently need our support."
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