Pizza Hut box turns into a DIY-movie projector

Pizza Hut has created an ingenious pizza box that converts the cardboard container into a do-it-yourself movie projector.

"We helped develop an innovative packaging solution that turned something you wold normally throw out in to something you wanted to keep," said Ogilvy & Mather Group HK, the agency responsible for the packaging design. "All the ingredients you needed were contained inside, the only thing you had to add was your phone. And after a few simple steps, you were soon watching cool short films and stuffing your face with friends wherever you were."