The days of reading unlimited articles on Philly.com for free are almost over.
Starting Sept. 5, the digital home of the Inquirer and Daily News will only allow users without a subscription to read 10 articles a month before the content is hidden behind a paywall.
Philadelphia Media Network, which runs the two print publications and website, made the official announcement Wednesday, according to KYW Newsradio.
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Digital subscriptions for print subscribers will start at 25 or 50 cents a week, depending on what they already pay for, and digital-only access will start at 99 cents for the first four weeks, going up to $2.99 a week thereafter.
A company statement said traditional advertising could no longer support all of the media company's options, according to KYW.
The paywall was hinted at in a May article for Poynter, which reported that Philly.com was planning to launch a digital subscriptions model sometime in the third or fourth quarter of 2017.
Kim Fox, managing editor for audience development, said at the time a lot of additional changes would be coming once the paywall was put up, with the focus around trying to turn casual readers into subscribers.