February 19, 2019

Wells Fargo Center reveals plans for beer boutique, new seats and new box office

By Michael Tanenbaum
PhillyVoice Staff

Thom Carroll/PhillyVoice

The Wells Fargo Center.

The ongoing transformation of the Wells Fargo Center will feature a revamped concourse with a beer boutique, 8,000 new seats and a concierge-style box office, Comcast-Spectacor revealed Tuesday.

Nearly 23 years after the building first opened, a $250 million renovation plan will dramatically reconfigure the the arena's Main Concourse level.

The new central plaza dining area of the Main Concourse will bring a "bistro-meets-marketplace" design to the expanded space, resembling Philadelphia's historic public markets. With 4,000 square feet of additional space, the "open hall" concept will offer abundant seating and screens to take in the game.

About 15,000 square feet of LED technology will be spread throughout the concourses on every level.

Fans will also find a wider selection of casual and more upscale dining options. The lineup includes P.J. Whelihan’s, Lorenzo’s Pizza, Shake Shack, Chickie’s & Pete’s, Federal Donuts, Campo’s, Chick-fil-A and more to be announced.

Source/Comcast-Spectacor

Rendering of concourse bistro planned at Wells Fargo Center.

One of the more interesting newcomers will be a “grab & go” craft beer boutique carrying local brews.

Source/Comcast-Spectacor

Rendering of beer market planned at Wells Fargo Center.

In the lower bowl of the arena, the renovation calls for 8,000 new seats to replace the old "Spectrum Red" seats in the lower bowl. That accounts for about 40 percent of the arena's existing capacity.

Source/Comcast-Spectacor

Rendering of Main Concourse club area at Wells Fargo Center.

“The upcoming Main Concourse renovations will undoubtedly enhance the overall fan experience,” said Mike Scanlon, Senior Vice President & General Manager for the Wells Fargo Center. “These upgrades were designed with a focus on expanding options for every type of fan and advancing points of service throughout the arena. Our goal is to allow every customer to have their own custom experience, tailored to their tastes, in a dynamic atmosphere.”