Once again, the powers that be at Pantone have selected a color to define the year ahead, this time pointedly going with an optimistic, cheerful hue that combats the bleakness of the outlook of current affairs.
For 2019, Pantone's color of the year is Living Coral, a cheerful bright hue. The company describes the color as "animating and life-affirming" sporting a "golden undertone" that is at once energizing, enlivening, and soft.
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Pantone has been naming the color of future since 2000's Cerulean Blue.
In unveiling the color, Pantone describes the growth of digital technology and social media digging deeper into individuals' daily infrastructure, starving us of intimacy and personal connection.
"Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity," the company describes.
"Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression."
Pantone stresses that the color isn't so much a trend forecast – though many marketers use the color that way – but more a reflection of what's happening in the world.
The shade is innately beachy, harkening to warmer days even as a snowstorm encroaches on Philadelphia.
The coral shade is also a departure from Pantone's 2018 color, Ultra Violet, which was more about imagination and innovation in the future.
Learn more about "Living Coral," and all of Pantone's colors since starting the project in 2000, click here.
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