Tonight you can fall asleep and rest peacefully because the horrific IHOP name change of 2018 is over at last.
Its reign of terror lasted just under one month.
RELATED: IHOP reveals name change to International House of... Burgers?
The hysteria began the first week of June, when the pancake-centric chain announced it would now be known as...IHOb. A week later, and we found the new "b" stood for burgers, and soon the world was flooded with pictures of the menu's burger options.
And now, a few weeks later, despite several storefronts swapping in new signage, and despite the chain even switching to an @IHOb social media handle, IHOP is backtracking hard and returning to its original name in what has been officially proclaimed as a publicity stunt (as if we didn't already know that).
According to USA Today, the stunt had some benefits -- depending on your metric. The store's word-of-mouth score got a definite bump, as reported by YouGov, but not so much when it came to actual sales probability. YouGov found that IHOP's purchase consideration score -- which measures the likelihood of consumers eating at a specific chain -- remained unchanged from January through June this year.
"While unsolicited third-party results are interesting, interpretations of YouGov's findings don't completely or accurately reflect what we're seeing in our restaurants," said spokeswoman Stephanie Peterson in a statement to USA Today.
If nothing else, we at least got some decent tweets out of all this.