Throughout the month of June, Twitter and other social media platforms were rife with corporate statements of solidarity with Black Lives Matter and the peaceful protesters against racism and police brutality.
It was only a matter of time before someone came along with an over-the-top prank.
On Tuesday night, it came at the expense of Jersey Mike's, the hoagie chain based out of Wall Township in Monmouth County. The company has about 2,000 locations across the United States.
Twitter user Yassir Lester posted a photo of an apparent statement from Jersey Mike's. The statement claimed the company would change its BLT sandwich into a "BLM" sandwich, dropping the "to" from "tomato."
“We here at Jersey Mike’s are always striving for greatness. With our sandwiches, but also in our community," the fake statement said. "We have listened to the larger cultural conversation and have decided that effective tomorrow, July 1, our famous BLT: Bacon, Lettuce, and Tomato sandwich, will now be known as the BLM: Bacon, Lettuce, and ‘Mato sandwich.”
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The official social media accounts for Jersey Mike's showed no indication that the statement came from the company. That didn't stop some people from believing it was real.
"Jersey Mike's didn't say this, no. But a lot of corporations have come close," Lester said. "They've all promised money to 'the community' yet we have no idea where any of it is going. We need to divest from police and invest in an infrastructure that keeps Black and other marginalized groups terrorized by law enforcement safe and accountable."