The Food Bank for New York City is challenging people to try to survive on $29 for all of their food for one week.
That number is based on how much New Yorkers using the Supplemental Nutrition Assistance Program (SNAP), also known as food stamps, receive weekly for their groceries. Participants are urged either to try to get by on the budget for seven days or donate to the food bank.
Movie star Gwyneth Paltrow decided to participate in the challenge after celebrity chef Mario Batali nominated her to do so:
Paltrow obliged, and she posted her purchases on Twitter on Thursday:
You'll notice in the picture that Paltrow interestingly enough decided to buy seven limes as a part of the challenge, an odd choice for sustenance considering the restrictions. Twitter noticed, too.
While Paltrow's grocery list is strange to say the least, it was to raise awareness for charity. If you're looking to assist Philadelphians who need help feeding their families, donate to Philabundance here.