Vine user Ryan McHenry from Glasgow, Scotland, started an Internet sensation in 2013 with a simple, yet hilarious premise: Ryan Gosling won't eat his cereal.
McHenry started a series of videos on the app showing him holding a spoonful of cereal to the actor's mouth on the screen in movies he appeared in, timing it at a moment where it appears Gosling refuses the food.
McHenry explained in an interview with the Verge that the enjoyment the videos brought to his audiences helped him stay positive throughout his battle with the disease. Over the next two years, McHenry continued posting videos in the series, as well as updates on his treatment.
Gosling was aware of the videos and was even asked about them during a recent interview for his upcoming film "Lost River." McHenry used the clip to add to the series.
McHenry lost his battle with cancer Sunday at the age of 27. His death was confirmed by Vine's company account.
In memory of McHenry, Gosling created his own Vine account and posted a video of him finally eating his cereal. The video now has more than 22 million views.