July 31, 2015
A North Carolina-based communications firm is offering select millennials an opportunity to report on Pope Francis’ visit to Philadelphia in September.
Sports Media Challenge, a media and communications company founded by a Haddonfield, New Jersey, native, is sponsoring the program, called Pope is Hope, in partnership with two Catholic organizations, Aleteia and the Magnificat Foundation.
According to the Philadelphia Business Journal, 27 Philadelphia-area millennials will be chosen via a social media contest to join the digital coverage team, with others selected to cover Pope Francis’ visits in Washington, D.C. and New York and to act as remote members, sharing messages and images of social justice from their communities.
"The contest, which began last week and runs through Aug. 7, is calling for people between the ages of 18 and 35 to submit photos, videos and messages through Twitter, Facebook, Instagram, Vine, Pinterest or Tumblr that includes an @PopeIsHope tag and the hashtag, #GoodIsWinning."
Winners are set to be announced in August, the PBJ reports.
Kathleen Hassert, the president and founder ofSports Media Challenge, told the PBJ the plan will be to use digital media tools to cover human-interest angles surrounding the pope's visit, such as "when someone captures the emotional connection that he makes with the people in the crowds."
Hassert added that security plan "will not be an issue," as Pope is Hope is working to secure three press passes and "has tickets so others can attend various events."
Read the full Philadelphia Business Journal article here.