As part of a partnership with the "It Gets Better Project," Doritos on Thursday introduced limited edition, rainbow-colored chips in support of the LGBT community.
By Friday, there were no more bags.
The partnership aims to support LGBT youth around the world. It Gets Better supports teens who have been criticized for their sexual preferences.
Consumers who donated $10 or more to the "It Gets Better Project" were mailed a bag of Rainbow Doritos.
"Check back soon for one-of-a-kind bags featuring well-known celebrities," the donation page says. "In the meantime, give us your email, and we’ll keep you updated. You can still show your support by sharing your own words of inspiration using the hashtag #BOLDANDBETTER."
While they may not be getting a bag of rainbow chips, many social media users joined in on the campaign.