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July 13, 2018
This ad on an electronic billboard for Kia on the Boulevard is using a Cardi B meme to sell cars.
This very well may be a classic case of "How do you do, fellow kids." But hey, any way to get people talking about your business, right?
Local car dealerships have produced some gems in efforts to advertise over the years. Heck, our own Brian Hickey ranked the 12 best local car commercials of the past decade.
Coming in number one on that list was, of course, "The Most Fascinating Kia Dealer in the World" at Burlington Kia, a not-at-all-subtle reference to "The Most Interesting Man in the World" ad campaign for Dos Equis beer.
Now, it's another local Kia dealer, Kia on the Boulevard in Northeast Philadelphia, that's trying to capitalize on pop culture references to sell Sorento SUVs.
Drivers passing over Red Lion Road on Roosevelt Boulevard recently have been greeted by a photo of a young Cardi B on the dealership's electronic billboard. The ad references a meme that's been circulating on social media, telling customers "My momma said you gotta buy a Kia here."
Then, there's an ode to Drake's new song "In My Feelings."
And finally, there's a nod to the show "Power" and fans' apparent dislike of characters Angela and Tariq.
Kia on the Boulevard's efforts didn't go unnoticed:
I am dying. ๐
โ Eric Von Bro Dude (#PVO) (@FINK_BOMB) July 12, 2018
KIA on the Blvd has a digital billboard on their lot and the ads....
โWe love you as much as Drake loves KiKi.โ
They used Cardiโs baby pic & said โMy Momma said you should buy a Kia.โ
โEveryone is approved.โ โExcept these two.โ A pic of Tariq & Angela Valdes
Come on philly ๐ฉ๐ฉ๐๐ @iamcardib pic.twitter.com/JSbzvbMBTs
โ kae (@_kaewill) July 11, 2018
Ayo why that KIA billboard on the boulevard that had Cardi B on it just said EVERYBODY IS APPROVED EXCEPT ANGELA AND TARIQ WITH A PICTURE OF THEM ON IT ๐๐๐๐๐๐
โ Reese (@Cool___Reese) July 13, 2018
I say @Kia won the @CardiBCharts @CardiBBR @iamcardib #meme war ๐ญ๐ญ๐ญ pic.twitter.com/2vHLB4zK7q
โ Kyng Krys (@KrysKyng) July 12, 2018
@iamcardib look what Kia went and did Cardi ๐๐ they dead wrong! Lol pic.twitter.com/21QYBJ8cRV
โ **STAR *** (@LoviinStar23) July 12, 2018