September 18, 2015
As part of a partnership with the "It Gets Better Project," Doritos on Thursday introduced limited edition, rainbow-colored chips in support of the LGBT community.
By Friday, there were no more bags.
The partnership aims to support LGBT youth around the world. It Gets Better supports teens who have been criticized for their sexual preferences.
Consumers who donated $10 or more to the "It Gets Better Project" were mailed a bag of Rainbow Doritos.
Doritos Rainbows are here. To get a bag go to http://t.co/v9ATSCVaqL donate & show your support. #BOLDANDBETTER pic.twitter.com/zMnIhoVNlR
— Doritos (@Doritos) September 17, 2015
"Check back soon for one-of-a-kind bags featuring well-known celebrities," the donation page says. "In the meantime, give us your email, and we’ll keep you updated. You can still show your support by sharing your own words of inspiration using the hashtag #BOLDANDBETTER."
While they may not be getting a bag of rainbow chips, many social media users joined in on the campaign.
Married the man of my dreams and making the best of each day #BoldAndBetter
— Dan McLellan (@danmclellan) September 18, 2015
People are people and only people who love make the world a better place.#BOLDANDBETTER
— Chandra Gioiello (@CGioiello) September 18, 2015
Don't let the evils of the world stop you from being the person you were born to be #BOLDANDBETTER
— Jess B. Real (@JessBReal1913) September 18, 2015
Keep your chin up, it gets better. #BOLDANDBETTER
— Namaste (@lizmaxwell695) September 18, 2015
